Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari
ASYMMETRIC
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Brand Marketing Dynamics
This chapter explores the contrasting performance marketing strategies in the personal care and nutrition sectors, focusing on brand value propositions and product differentiation. It emphasizes the role of consumer perception and memory structures in shaping brand loyalty, illustrated with examples from well-known brands like Coke and Red Bull.
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