What the latest trends in sporting goods mean for brands
The McKinsey Podcast
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Navigating Inactivity and Innovation in Sports
This chapter explores the paradox of rising health consciousness alongside increasing inactivity, particularly among youth, due to socioeconomic factors and lifestyle changes. It discusses innovative strategies that the sporting goods industry is leveraging to engage untapped markets, emphasizing the need for product innovation and awareness campaigns. The chapter also highlights the importance of balancing digital and in-store experiences to enhance consumer engagement and meet evolving expectations.
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