The Social Media Rockstars of Sweden

This time we're well over 100 new people who've never been before. That's an excellent number of new people to get there. I try, if I was organising the conference, then I'd try my hardest to make sure that you didn't sell all the tickets to previous participants. Of course, sometimes you keep going and by the way, you're going to have to set a healthy amount of turnover of new people. Then that's a way of keeping it going because it will stagnate with the same crowd.