The Cost of Avoiding Chronic Pain

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Between 20 and 30% of people suffer from chronic pain that impacts them every day. Chronic headaches could be neurological, musculoskeletal or due to ankle tightness. Doctors generally want no part of it because of how hard it is.

Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.