The YouTube vs TikTok Showdown

This chapter explores the competitive landscape between YouTube and TikTok, particularly focusing on TikTok's rapid ascent among younger audiences and innovative creator incentives. The discussion highlights YouTube's counterstrategies to maintain relevance, including its pivot to shorter video formats and addressing challenges related to advertising and content moderation. Additionally, it examines the evolving nature of creators on both platforms, the impact of diverse content types, and the ongoing struggle between quality production and algorithmic demands.