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The Evolution of Disney: A Century of Creativity and Branding
This chapter explores the founding and historical development of the Walt Disney Company, focusing on the complementary roles of Walt and Roy Disney. It examines the importance of brand recognition, using Mickey Mouse as a case study, and compares Disney's branding success to that of other major companies like Coca-Cola.
In today’s episode, Shawn O’Malley (@Shawn_OMalley_) will be breaking down the Magic Kingdom company: Disney.
You’ll learn about why recognition value is so important to Disney, why hit movies are just the top of the sales funnel for Disney, how Disney has built a flywheel supporting its businesses, what the outlook is for Disney’s streaming efforts, how Covid hurt the company and how it has bounced back, why the company’s famed ex-CEO Bob Iger returned, what to make of Disney’s financials and valuation, plus so much more!
Prefer to watch? Click here to watch this episode on YouTube.
IN THIS EPISODE, YOU’LL LEARN
00:00 - Intro
01:48 - How Disney relies on recognition value at the top of its sales funnel
04:36 - What to understand about the flywheel of Disney’s businesses
11:34 - How Disney’s streaming business is doing
14:17 - Why Covid was so challenging for Disney
19:17 - Why Disney’s famed ex-CEO Bob Iger returned to the company
32:02 - What makes ESPN so profitable
36:43 - What to make of Disney’s financials and valuation
39:51 - Shawn’s opinion on buying the stock
And much, much more!
*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.
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Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm
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