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The History of Toys Serving as the Foundation for Movie Plots
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Mattel is not the first company to kind of wait into this toy to movie pipeline. Hasbro was behind partnering with Paramount to bring Transformers to the big screen in the 2000s. We've seen that pattern kind of cross over through decades with toys being fodder for movie plots. But this kind of feels like it's maybe a moment where toys are overtaking superheroes as a potential foundation for the next cinematic universe.
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