2min chapter

a16z Podcast cover image

Insights from the Frontlines of Consumer Tech

a16z Podcast

CHAPTER

How to Chase GMB and Transactions

If the buyers aren't browsing, you have fewer and fewer chances to get them to convert to a transaction. Even just figuring out everyday traffic is a really important metric that marketplaces should take into account. The whole point is their approach is really different. If you're chasing GMB, you want to sell high GMB growth categories.

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