The Importance of Conviction in Pricing

Roxanne Jones: How did you develop your conviction to the point where you said, like, yep, there's going to be flack and it's still the right thing to do? Jones: I basically tried to ping as many people as possible and say, why shouldn't I do this? And I ping some creators. Nobody has actually given me a good explanation yet for why I should not talk about Gummer. But what you realize is basically everybody is talking their own book. So every single person who wants to get cheaper benefits from Gummer getting cheaper. The numbers will speak for themselves in due time.

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