
The End of Ads and The Last Impression
People vs Algorithms
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Apple's Advertising Business Is Going to Be Far Broader
Apple has 10 million apps in the App Store. The only mechanism for attention is to have some kind of paid mechanism. It's also a perfect way for somebody with capital to hijack something you may have done that is popular. Any distribution that you're looking to tilt in your direction is going to be paid.
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