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How Do You Choose Which Opportunity to Go After?
Yen: We always try to look back at our cordien, which is a, you know, where we started was taking things that were really hard to package up and get to consumers. And i it creates differentiators in the consumer market for us. To do things that are ahead of everybody else is like, how do you with net flicks and spending billions of dollars on the, you know, contact? And we just can't compete with that.