How Facebook and Google Changed the Ad Market

I don't think we're going to find something like that. That's kind of an early day phenomenon. It just cleared out a lot of people that were like on the fence and allowed more opportunity for people that really knew what they were doing. We tried to be pretty conservative on the actual like attribution because I think like some of that stuff makes it hard to really know what's happening. But honestly, we made it work really, really well. And again, we've got skill in that.