Understanding 'Start With Why' in Leadership

Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend. 

Simon Sinek’s 15th anniversary edition of “Start With Why”: https://www.penguinrandomhouse.com/books/304046/start-with-why-15th-anniversary-edition-by-simon-sinek/  

Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. 

Read a transcript of this episode: https://mastersofscale.com

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