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A Sales System for All Personalities with Neal Tricarico

The DigitalMarketer Podcast

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Can You Create a Culture of Excellence?

Ymin: I think you could create metrics for anything. And in the same vein, if you don't have metrics for what you're doing on a consistent basis, there's no way you'regoing to generate any kind of improvement. So having a tea, having a structure, having a system, of having a play book, will create a culture of excellence. It also creates clear rules of engagement and allows us to practise before we get on the playing field.

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