4min chapter

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77: Creativity, Inc. by Ed Catmull

Bookworm

CHAPTER

The Importance of Mindset in Toy Story 2

"I did not think that this was going to fit. And when I read the first couple chapters, those fears were confirmed," says Pixar's John Lasseter. "But by the time I got to chapter four and he starts talking about the defining creative principles, everything after that point, I absolutely loved." The story is more about Pixar in general than it is about Ed Catmull,. By the time you get to the end, 'you're still going to enjoy the journey,' writes Tom Charity.

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