
77: Creativity, Inc. by Ed Catmull
Bookworm
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The Brain Trust: Cultivating Creative Growth
This chapter explores the significance of feedback and open communication in the creative process at Pixar through the lens of their Brain Trust group. Emphasizing the importance of candid discussions and trust, it highlights how rigorous critiques refine film ideas and foster individual growth. The conversation also addresses the challenges of navigating emotions in feedback and the necessity of embracing failure as a part of the learning journey.
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