The Medium Is Not the Medium Um

Flusar very very strictly says the medium is not the message um and uh yeah I mean what what did he mean by that well there is a misunderstanding here. Flusar uses terminology in an unsystematic way and that has created also a lot of problems because basically Flusar has not written a media theory even if he keeps talking about media evolution and media development for Flusar that central notion is cold and codes are not media.

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