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Inflection Points and Monetization in Company Growth
This chapter explores the company's early adoption of mobile design, its experimentation with monetization models, and the importance of organic growth with strategic paid marketing.
Join us with Cem Kansu, VP of Product at Duolingo, as we discuss Duolingo's expansion into math and music (starts immediately), OpenAI's DevDay (starts at 21:15), and Airbnb's bi-annual product announcement (starts at 1:03:05).
We’re covering the highlights from our OpenAI discussion below, but join us at UnsolicitedFeedback.co for full episode summaries.
OpenAI's recent announcement of their GPT store has sent ripples through the tech world. But what does this mean for product and growth professionals? Let's dive in.
OpenAI's GPT store allows users to create custom versions of ChatGPT through natural language prompting. This means creating AI models that can advise startup founders, act as math tutors, or even generate content for language learning apps. The possibilities are endless, but we’re skeptical that the first version is a complete success. Why? 1️⃣ Text-based chat functionalities seem limited in a world dominated by engaging graphics accross devices. 2️⃣ The process to get started is still somewhat cumbersome and time-consuming. Is it worth the effort?
The GPT store is designed to provide distribution and monetization for creators of GPTs. It's like the app store for AI models. But building a successful app store is no small feat. It requires a robust system for rankings, promotions, search, discovery, and more. Not to mention, handling the back office, fraud protection, and chargebacks. It's a massive undertaking, and one that could distract from OpenAI's core competencies. We also question if GPT has sufficient active users to justify an app store. Successful app stores like Apple and Android have constant active audiences thanks to their devices.
One of the biggest challenges with horizontal products like ChatGPT is user activation. Users often struggle to understand what they can do with the product. By creating a GPT store, OpenAI is essentially offloading this activation problem to user-generated solutions. This could potentially drive more traffic and engagement to the platform. But will it be enough to sustain the marketplace?
Our hottest take: We're lukewarm on these releases in their current form, but excited for what they could become and respect OpenAI for the swing. We can't remember the last time a DevDay was this highly anticipated. By releasing and iterating, OpenAI shows they essentially have unlimited at-bats, so why not swing?
It's clear these new features will unlock new possibilities, but it's likely that the first wave won't have the biggest impact. We're deep in the wild wild west, so we're anticipating some truly crazy initial uses of the custom GPT feature. But, the second wave of movement here is the one we're excited to watch. Are you ready to play? 🎲
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Listen to the best highlights from the podcasts you love and dive into the full episode