
#66: Nancy Duarte—How to Crush that Upcoming Presentation
The StoryBrand Podcast
00:00
The Seven Keys to Become a Persuasive Presenter
There's a three act structure to persuasive storytelling. It goes all the way back to Aristotle, his book Poetics. The beginning of any first act is that you establish your hero as likable yet flawed. And then when they get to the third act, they actually are changed and transformed by how tough that middle part of the story was.
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