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BDTP. Marketing for Humans with Sarah McCredie
UI Breakfast: UI/UX Design and Product Strategy
How to Market for Humans
Don't develop things in a bubble is really key and ask for input. Try to be differentiated and take a bit of risk there. Take risks about what's the best way to test or try it with real audience. Hire an agency that has a better kind of objective view of the industry than trying to do it internally. Bring people along for the ride so again cinnamon did an awesome job for us.
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