Did I Do That? cover image

Pivot to Print (with Ethan Allen Smith)

Did I Do That?

00:00

How to Break the Algorithm

Ethan Zuckerman used to mark every ad that he saw on Facebook as offensive. He would do this even if it was something he liked, like local catfish or tractors. Even now when the algorithms are hyper specific, his Instagram feels entirely like ads. "The ads are very much for me."

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