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73. Wayne Mullins: Author of Full Circle Marketing

BookThinkers: Life-Changing Books

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What Is Aida?

Aida is actually a marketing concept that was first talked about in the early 19 hundred so, overtas years igos. It's a simple framework that no matter what type of marketing you're doing, this framework can be applied. So its each onestanc for different things and i like to say, where attention goes money flows. And an important point ere nick, is that people are not interested in our product or service. They are interested in their interests, right?So we have to be careful when we're communicating with prospects, or even with clients, that we're speaking to the true interest,. Their interests, not our productor service. The next letter in that is

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