The Importance of Branding and Target Audience

Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.

This week, Sim and Maia discuss the importance of branding for businesses. They emphasise the need to understand your target audience, define your brand's purpose and personality, and choose a cohesive colour palette. Sim advises keeping logos simple and easy to read, and Maia suggests creating mood boards by analysing other brands' visuals outside your niche.

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