6min chapter

The Proof Point cover image

Proving marketing's impact is more than justifying spend

The Proof Point

CHAPTER

Building Confidence in Marketing Leadership

This chapter focuses on personal and professional growth in marketing leadership, emphasizing the importance of confidence, self-trust, and effective communication. It shares insights from the speaker's experiences leading a product marketing team, the significance of aligning marketing efforts with executive expectations, and the lessons learned from working in diverse international environments.

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