Do You Want to Invest in Quality?

The industry has gone kind of relentlessly over the last 40 years towards what we refer to as ton and gun sewing, ton and gun. It's just as much volume as you possibly can, as cheap as youpossibly can do it. And so when we came around that said, wait, we want to do the opposite of that. We want to invest in needle. We want To invest in labor. We wantto invest in quality. That piece, you could almost see this pride wake up in the room.