What I Love About This Data Story

Good product teams will have a mix of qualitative and quantitative to make these discoveries. What I love about this story is like how quantitative led them to this path, which is really interesting. So great story. Thank you for sharing Ben. Can you talk a little bit about the frustrations, some frustration example of a data bike or around data? It's not bad enough that you have to throw everything out but it's not really good enough that you can always trust it.