3min chapter

Stanford GSB: View From The Top cover image

S6E8: Jennifer Hyman On The Power of Relentless Optimism

Stanford GSB: View From The Top

CHAPTER

How to Transform Consumer-Based Brands

Getting brands on board took years. You have to just almost like also delight in the craziness of the experience that most people are not gonna love your idea initially. Don't use their negative reaction to saying, well, they're wrong. Like had we not listened to DVF and actually modified what the value proposition was for brands, it got in the business off the ground.

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