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How To Fascinate Your Prospects With Sally Hogshead
Dan Kennedy's Magnetic Marketing Podcast
How Do You Instantly Add Value?
The average attention span is only 9 seconds. This means that after 9 seconds, the person you just tapped on the shoulder, well, their brain will involuntarily start focusing on other things around this room. So in this distracted world, how can you immediately add value? Because here's the big problem, Dan. We damage our personal brand when we ask people for their attention and we don't give them something of value in return immediately.
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