DEEP DIVE: How To Create a Membership Program with Unlock Protocol | #144
The Milk Road Show
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Six Traits of a Successful Membership Program
A successful membership program should be sustainable and able to meet the needs of both the organization and its members over the long term. The enrollment process should be efficient and easy to navigate so that potential members can quickly and easily become members. Strong marketing and outreach efforts is the sixth trait of a successful membership program. Some of the most liked memberships within Web3 are small, tight-knit communities. They're not everyone can join and those can be very effective.
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