The Multifaceted Role of a Product Owner

Together with the rest of the team, the Product Owner is accountable for ensuring the product’s success, usually in a dynamic business environment.

They link the customer’s needs and desires and the team’s work, aligning the product with market demands. For this, they need the ability to order the backlog based on priorities, risk, and value, to communicate effectively, and to keep the direction steady towards the product vision while taking care of all the details that may emerge.

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