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In this episode, our host Behrad is joined by Alen Faljic, the founder and CEO of d.MBA, a groundbreaking business education program designed specifically for designers. With alumni from renowned companies such as Google, Amazon, IBM, Nike, 3M, and Cisco, d.MBA boasts a 9.1/10 student rating and an impressive 97% completion rate.

In this engaging conversation, Behrad and Alen delve into the intriguing realm of business design. They explore the essence of business design, uncovering its true meaning and shedding light on its practical applications. By examining the concept of finding real competitors, they reveal the importance of market analysis and how it shapes business strategies.

The duo takes a step back to discuss design thinking from a broader perspective, emphasizing the significance of putting the user at the forefront of the design process. They engage in a thought-provoking comparison between Google and Apple, dissecting the merits and drawbacks of their open and closed environments.

Trade-offs become a focal point of the discussion, as Behrad and Alen delve into the decisions and sacrifices entrepreneurs face when defining their business scope. They share valuable insights on the importance of creating a clear vision and business strategy to guide long-term success.

Understanding the people in front of you is a vital aspect of business design, and the conversation explores strategies for empathizing with customers, clients, and stakeholders. Amidst their enlightening dialogue, Behrad and Alen also discover their shared admiration for podcasting legend Joe Rogan.

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