5min chapter

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Tech at Work: What GenAI Means for Companies Right Now

HBR IdeaCast

CHAPTER

Adapting Innovation in the AI Era

This chapter explores the urgent need for companies to shift their innovation strategies amidst advancing AI technologies. It critiques traditional corporate structures, highlights a case study on Bloomberg's AI investment, and encourages firms to view generative AI as a transformative tool rather than merely a cost-cutting measure.

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