I Think It's Going to Be an Interesting Couple of Years With Google Analytics

I think what I'm going to be interested in seeing is just the extent of where everyone always has Google analytics, even if they're using other tools. We've had lots of conversations on this podcast with people that are using Adobe analytics and I've worked with companies that are doing that as well. Because there's still a need or a kind of why not it's free or, you know, it's easy to do. The value of here, the historical data sometimes is worth more than the upfront cost of storing that. And I think it'll be tough to get rid of. If you've only got Google analytics and everything's gone through that, the move to GA4, it