A Customer Journey Map is not a ****ing deliverable / Marc Stickdorn / Episode #1
Service Design Show
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Navigating Design Thinking in Tourism
This chapter explores the roots and development of design thinking within service design, particularly in the tourism sector. It addresses the challenges of jargon in the design community and promotes collaboration over siloed practices. Additionally, the discussion emphasizes the importance of rigorous and exploratory research methods in understanding customer needs effectively.
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