What the NBA Can Learn from Formula 1, Why ESPN May Need to Pivot Too, The EPL Outlier and Apple's MLS Experiment
Sharp Tech with Ben Thompson
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Is ESPN and TNT Creating Cultural Resonance?
ESPN and TNT's problem is what is the number one entity that understands that point? It's the NBA, right? And so you're going to have this negotiation where the NBA is going to extract every last dollar that they can from ESPN and TNT. I don't think ESPN has a cultural resonance anymore. Like it's all social media. Right? That's their issue. That's why they need to invest in the creation of cultural resonances. But if ESPN wants to maintain negotiating leverage, they have to get better at it too.
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