Ellie: We decided to sell the company because it felt like there was a tangible path to do so. She says we wanted to fix pharmacy more generally and I think if the capital intensive thing like if you look at all the DTC startups they were all much more capital intensive than people thought they were going to be. Ellie: If you could map pharmacy to their e-commerce experience that you wouldn't have to train customers how to navigate it. They would just assume it works like everything else which is exactly what we ended up building in Amazon.

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