Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
Gaming Ips - What's Next?
I wanted to what extent you see gaming becoming less of a, i i suppose, discreet and can a closed off ecosystem. We've seen yor huge successes from likes a song of the hedgehog oversy extending into movies. There's a halo t v show out there now,. All these, often new opportunities for brants to get involved with gaming ip outside of gaming itself. So how far do you think we have yet to go in making sure that can of gaming ips can be integrated insircan of the wider entertainment and marke landscape?
Play episode from 09:07
Transcript
