I'm Done for Life, Bj Fogg

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There are different strategies we might want to think about if we're going to create long term behavior change. If you deploy a tactic, say a nudge, that is obviously only going to e the decisions you make in that environment. And it's not changing anything except the stimuli you encounter in that one setting. But more generally, i would say that there's not a lot of distinction made in the res literature between those different types of change. Maybe there should be, but we don't have evidence that it is.

Ever want to change something that really matters to you, but struggle to make it stick, let alone wonder how to ever get started? You’re not alone. There is so much misinformation in the world of behavior change, which is why I wanted to sit down with Katy Milkman to see if we could all get closer to the truth. And, find out, once and for all, what really works, and what’s just distraction.

Katy is an award-winning behavioral scientist and a professor at The Wharton School of the University of Pennsylvania. She hosts Charles Schwab’s popular behavioral economics podcast Choiceology, and is the co-founder and co-director of The Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She has worked with or advised dozens of organizations on how to spur positive change, including Google, the U.S. Department of Defense, the American Red Cross, 24 Hour Fitness, Walmart and Morningstar. Her research is regularly featured in major media outlets such as The New York Times, the Wall Street Journal, and NPR. She is the bestselling author of How to Change: The Science of Getting from Where You Are to Where You Want to Be.

You can find Katy at: Website | Choiceology podcast

If you LOVED this episode:

You’ll also love the conversations we had with Dan Ariely about the irrational ways we behave and how to see more clearly what’s really going on.

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