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Spotify’s Daniel Ek — How to build trust fast
Masters of Scale
How to Win the Trust of Music Lovers
I was just really naive to be honest and like many other entrepreneurs, I didn't understand nearly enough what it would take to get this to work. Daniel wanted the gap between a user hitting play and the music hitting the user's ear drums to be imperceptible. If we can create that feeling, we would have built something that's much better than piracy. So we're going to get people to consume it. Now the second part of that equation in order to not get shut down is obviously it has to work for artists. To avoid being pulled under, he realized he needed to win the trust of the consumers and record companies. And it would be an Olympic effort.
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