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Reducing churn: The Power of cross-functional collaboration | Lorenzo Serva

Customer Success Talks

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Collaborative Strategies for Customer Retention

This chapter explores the critical role of cross-department collaboration in reducing customer churn by fostering internal relationships among teams. It highlights how leveraging diverse insights can align offerings with customer needs and enhance retention strategies, while also addressing the challenges faced by organizations as they scale. Additionally, the chapter discusses the importance of direct customer engagement and effective measurement techniques to achieve long-term customer success.

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