How to Position a Milkshake Against an Egg McMuffin

Marketing expert: We have to start a positioning exercise by deeply understanding what the customer is comparing us to because if we don't understand that, then we don't know how we win. "There's still a thousand ways to get a terrible result even if you're using this methodology," he says. In upcoming episodes of The Mark Zuckerberg Show, Jarrett Bellini will go into more detail on some of his favorite topics.

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