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Starbucks (with Howard Schultz)

Acquired

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Starbucks' Strategic Expansion and Cultural Adaptation

This chapter explores Starbucks' operational strategies, focusing on its global partnerships and unique approach to market entry, particularly in Italy. It highlights the company's respect for local coffee cultures and the challenges of creating immersive roasteries, designed to elevate the brand experience. Additionally, the discussion delves into the impact of the Third Wave Coffee movement on Starbucks, emphasizing how it has expanded the coffee culture while maintaining the chain's market relevance.

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