
Temu U.S. usership plummets, Spirit Halloween cancels season opener, brands go all-in on Dubai chocolate & Stanley 1913's next era
The Modern Retail Podcast
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Evolving a Legacy: The Stanley Brand Journey
This chapter explores the evolution of the Stanley brand during the pandemic, emphasizing its transition from traditional outdoor products to modern lifestyle items. It highlights the importance of consumer insights in product development and design, focusing on versatility, durability, and aesthetics to engage today's consumers. The conversation also reflects on the brand's reputation and the emotional connections consumers have with Stanley products, showcasing opportunities for future growth.
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