Using Structured Data in a Data Warehouse Is a Good Idea

The amount of unstructured data that a business relies upon is well it's growing every day. It gets us back to this notion of, maybe we've talked about this a little bit before but it was structured data is this tip of the iceberg. We take real world phenomena or complex digital phenomena and we turn them into structured representations as annotations or summary statistics on what actually happened. And I think there's a lot of other data that we are not working with or collecting.