Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Why the Industry Shifted Toward Salesmanship

Orlando discusses the modern move to transactional advertising, its causes, and the impact on creative effectiveness.

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