In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.
A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.
Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.
You will discover:
✅ The product-led growth strategy behind LingQ’s global success
✅ How to scale organically by focusing on community and retention
✅ Building for long-term engagement: what keeps users coming back daily
✅ Why founder-led storytelling still matters in 2026’s crowded app market
Learn More:
🌐 Explore LingQ: https://www.lingq.com
You can also watch this video here: https://youtube.com/live/NSyW0hxytrU
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