Using Surprises to Refine Targeting

Rob and RC dig into what you should do when you have lukewarm demand or something isn't working quite like it should and you aren't sure why. Includes pragmatic discussion of how to do a Demand Audit, and the difference between several "Demand problems" and "Execution problems" (the tl;dr - your problem might not be that you don't have Demand).

Links

• Full post in Rob's Substack, "The Demand Audit": ⁠LINK⁠
• Miro Board with demand Audit instructions: ⁠LINK⁠
• Info on working with Rob: ⁠LINK

----Rob's website: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/