Ii is another way of expressing this kind of heroism where you you're willing to die for a principle. And it's precisely because it's so rare that we we recognize it and we celebrate it, hopefully to inspire other people to follow in their footsteps. I talk a little bit about the decision that c v sma several years ago to stop carrying cigarettes. This cost them several billion dollars annually. It not only reduces sales of cigarettes like ates by definition, but from ther research, the sales of cigarettes nation wide go down as well.
#341: Imagine a line.
Cowardice exists at one extreme end of that line. Recklessness exists at the other extreme end.
And in the balanced middle, you’ll find courage.
Today’s conversation is about courage. We’re not talking about inspiring physical acts of bravery in this episode; rather, we’re discussing moral and social courage.
The type of courage you need to make an investment. Buy a rental property. Invest in stocks. Start a business or side hustle. Retire early. Travel overseas. Have a difficult but diplomatic conversation. Express your feelings constructively rather than bottling them up inside. Raise an issue with immediacy rather than hesitation. Break bad news to someone. Ask for help. Launch an initiative. Try something new.
We’re talking about the type of courage that’s required to become a better, bigger person in your work, your relationships, your life.
We’re having this conversation with Ryan Holiday, the bestselling author of a series of books on Stoic philosophy.
Enjoy.
Resources Mentioned:
Courage is Calling, by Ryan Holiday
affordanything.com/realestate
affordanything.com/viplist
For more information, visit the show notes at https://affordanything.com/episode341
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