Courage and The Consequences of Inaction, with Ryan Holiday
Afford Anything
00:00
What Is Valor?
Ii is another way of expressing this kind of heroism where you you're willing to die for a principle. And it's precisely because it's so rare that we we recognize it and we celebrate it, hopefully to inspire other people to follow in their footsteps. I talk a little bit about the decision that c v sma several years ago to stop carrying cigarettes. This cost them several billion dollars annually. It not only reduces sales of cigarettes like ates by definition, but from ther research, the sales of cigarettes nation wide go down as well.
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