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386: Three podcast growth focus points. (PODCAST AUDIT: the Feet of Clay, Confessions of the Cult Sisters podcast)

Podcasting Business School

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How to Be a Successful Podcaster

When you go and find a new show on Apple podcast, there's a little blurb about the show underneath the picture. That's what's called the host description. What I like to use is have an intro paragraph that describes what the show is about. But I want you to use as many keywords as you can physically fit in there. So just review that and go, all right, I need religion. I need comedy, comedic perspective. Anything that people would put into that search are and ask your listeners.

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