Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
DTC Podcast
How to Segment Your Keywords Into Low Volume Mid Volume High Volume
Before setting up all of your campaigns you typically do a pretty deep dive into keyword research usually using some third party tool to do that. Typically split those into low volume mid volume high volume depending on how much volume those keywords have in them. Maybe 50,000 people search running shoes every month and only 2000 people search women's trail running shoes each month. High volume keywords are going to have the lowest row as because you have the most competition but they're the most valuable to rank on.
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